Coke drops campaign sites in favour of social media
Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook…
Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook…
Product To begin, develop the habit of looking at your product as though you were an outside marketing consultant having…
Outsourcing continues to be a key part of many companies’ supply and cost management strategy. The strategy has proven to…
LONDON – They may grab our attention and then worm their way into our subconscious, but some commercials are memorable…
The retail billionaire Sir Philip Green is closing down 10 of his BHS department stores after striking a deal with…
UK inflation rose at its fastest annual pace for nine months in December. The Office for National Statistics said Consumer…
The biggest selling category online in 2009? Clothing, shoes, and accessories. The biggest growing sector? Groceries. Both markets where you…
We usually talk about social media for marketing and promotions, but what about sales? “Social Commerce” is utilising various social…
I hope you are having success making new friends on Twibes. Another fun byproduct of participating in twibes conversations is…
Algorithms judge the relevance of microblog posts containing 140 characters or less. To deliver useful search returns from the so-called…
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