The aim of my blog every week is to deliver useful information or products that can help you, as a business, grow. This week is no different. Over the past few months I have been receiving emails daily from entrepreneurs and businesses that want to either advertise, or write a guest blog on my website. This got me thinking about how blogging is a great way to share information and boost your online profile.
I’d like you to keep reading to find out about Blogger Outreach and how you can build backlinks and much more for your brand to succeed online.
The Blogger Programme is a social platform which allows brands, bloggers and publishers to connect and collaborate which currently boasts over 9000+ bloggers. Brands can search for bloggers by gender, location, genre of blog and what platforms they use, even refining the results to highest followings, keywords and specific cities.
With over 181 millions blogs online, there are websites for every single niche topic and industry. Bloggers are one of the best resources for spreading the word about your business as they have a more personal and influential relationship with their current readers.
38% of bloggers will write about brands they love, or hate. A further 65% of bloggers will follow brands on social media. Connecting online has now become a way of life.
The great thing about Blogger Outreach is that brands can also post ‘opportunities’ they have for bloggers to help with their outreach campaigns which get featured in newsletters to over 17,000+ bloggers.
There are a number of different ways you can work on the Bloggers Programme, some of which are mentioned below;
Invite a blogger to be a part of your photoshoot
Sending items to bloggers
Run a joint promotion
Invite bloggers to trade shows and promotional events
The Blogger Programme is a platform that is designed to allow brands and bloggers to connect and work with each other, enabling a combined agreement which suits both of their style and voice. Bringing together bloggers from different social platforms is a great way to find like-minded people with similar styles and interests that can compliment your business.
I will be running a webinar on the 21st October with Bryon Rawlings; Founder of Social Network Solutions and Bloggers Network on “How to Use Bloggers to Grow Your Business. To book your complimentary space on this joint webinar, click here but be quick, as limited to 100 places only.