Increase Your Click Through for Email and Social Media Conversion

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Increase Your Click Through for Email and Social Media Conversion

There are so many different ways you can increase your email click through rate and social media conversion however, to get ahead of the game, you need to find a permanent tool that you can use on a long term basis to help you achieve desired results.

Whether you consider this important or not, the right kind of subject line you use to promote your business will determine whether you receive poor business exposure, or great business exposure. A tool that helps you consistently pick the best words or phrases is a crucial tool for your business.

Most tools that offer advice on what words to use when compiling your subject line do have two main flaws. The first being that they are based on average results associated with words or phrases, regardless of the context and the second being they are not tailored for a specific audience. What works for someone else, might not work for you.

The tool in question that can help you increase click through rate and social media conversion is Touchstone. Although in beta stage, Touchstone wants to avoid the above flaws and create something for businesses to use that is a true predictor of how a subject line will perform.

All you have to do is enter in a subject line (preferably one you want to use) and Touchstone will predict your open, click and delivery rate based on your database if you upload the data or based on your sector. The tool will also highlight suggested improvements based on analysis of synonyms.


The great thing about using a tool like Touchstone, which offers a free trial is that you can easily improve your chances of higher click through and open rates in just a matter of seconds along with offering creative options as alternatives.

To really utilise this tool, make sure you upload all of your own data so that results are tailored to your audience and what they want from you.

Are you ready to use Touchstone to increase your conversion and click through rates?


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