When you have made the decision to start using social media for your business, you need to have a goal. It could be to gain more exposure or to increase online conversation or as for most businesses, it is to generate leads. This is one of the hardest things to do on social media so keep reading if this is something you want to do.
Did you know that 23% of internet users spend ALL of their time on social networks and blogs? Since 2010 social media has been the leading channel emerging channel for lead generation. For you to get the most leads from social media, follow the below steps;
1. Use Multiple Channels
To give yourself the best possible chance of generating leads, you need to use more than just one or two social channels. Like me, you may find certain channels more beneficial than others but you never know where your customers are coming from so its important to have your business on the main social networks; Facebook, Twitter, Pinterest, Google+, LinkedIn and Instagram.
2. Do Your Research
Do you know who your target customer is? Once you have defined your demographic you can then decide on which social networks will work best for your business, allowing you to create more leads. This will include using keywords across social to find out where you get the best interaction and also researching your competitors.
3. Content Creation
Without a clear focus, consistency and great unique content, you won’t have as much engagement as you usually would. You must have a content strategy which includes a breakdown for what you are sharing on each social network.
Once you have a clear, focused content strategy, you need to focus on engagement. Reposting, answering questions and overall engagement with your community is important for the success of your business on social media.
Once you have decided which social networks are best for your business, you need to make sure you are cross-promoting information about your business. Having social sharing buttons on your website increase click-through rates by 150%.
6. Track Results
Without tracking your social media results, you will never know if what you are doing is generating as many leads as you possible can. Social media monitoring tools are necessary to give you the best possible evaluation.
SEO is a huge part of online marketing. There are 4 billion global searches every single day and it is important that within these searches, your keywords bring up your business. Make sure your bio for all social networks includes keywords based on your business.
Are you generating enough leads on social media?