Following from my last blog “The Power of a Picture is Worth 1000 Words” I thought I would follow up with the power of video.
It’s not a secret that most people are more likely to connect to a business through an image as opposed to just text. With platforms like Pinterest and Instagram which are image driven, we are seeing an increase in businesses utilising their images to sell products. With Christmas fast approaching, using images to sell is not the only way to connect with an audience. Using Video’s is just as powerful.
For my Gloople website, I have used a video on the homepage and for my Social Commerce website, I have also used a video on the homepage. I see the value in Video and so should you.
I have most recently become an Advisor and Mentor to Social Media eLearning where we create 60 minute home study courses to help people use Social Media for their business. The whole concept of the business is based around videos and it is very time consuming. To create one course, broken down into separate modules, it takes around 400 hours. This isn’t purely down to the creation of the video, but also the effort made to make sure the video can achieve its full potential in connecting with potential customers. In this case, video is more time consuming than a picture, but this is down to a business being based purely on video.
If, as a business, you are bringing out a new collection for Christmas time, you can showcase this through pictures. If you want to be more creative and spend some time on something that your followers will value then video is the way forward. To do this, you can use an application called Animoto. This platform allows you to create a video with music and text. You can then upload directly into YouTube. This is a powerful way to connect with customers that you may never had thought about reaching. YouTube is the second largest search engine in the world, losing out to Google (ironically, the owner of YouTube).
Animoto have also just updated their iPhone application, allowing users to share video’s with their other social networks. You can add a name, date and description to your video then tag your friends and share with your social networks.
I am not the only one seeing the value in Video, Facebook is too. They have just announced their collaboration with Animoto where you are able to tag a Facebook friend in one of your Animoto videos, inside of that platform.
It won’t be long until all other social networks are following suit. Jump on the video hype now to get ahead of the game.
One thought on “If a Picture is Worth 1000 Words, How Much is a Video Worth?”
There is no doubt that Video Marketing will become the most powerful internet marketing tool in the world.
Video as you say, is the most engaging form of communication to a mass audience online.