People read, people get interested, people make decisions, people buy. Wherever you find it, be it on Facebook, Twitter, Google+, content is key to developing your brand and reeling in new customers. But is your content doing you justice? Follow our top tips for engaging and interesting content and find out.
To share is to care. But if people can’t share, they stop caring. Whether you want your readers to tweet it, like it, email it, make sure there’s a quick and obvious way they can do this. It’s good SEO, in that it creates a backlink, and the very act of sharing your content says to potential new customers, ‘Hey! Your friend likes this! Aren’t you two quite similar? You’ll like this too!’
Be part of the solution. When do you care most about U-bends? When a salesperson cold-calls you in the middle of Glee to chat about their super new brand? Or when yours has packed up completely and you’re stuck with a sink of dirty washing-up water? We thought so. Be part of the solution, not the problem – gear your product to what your buyer needs and wants, not what you need and want.
Analyse this. Google Analytics is a handy tool for pretty much everything. Run regular reports – what are your buyers reading? Where are they coming from? How did they find you? What did they share? What generated the most comments? And perhaps most importantly – did it actually match up with what you WANTED to achieve? That means having objectives folks – dust off that strategy!
Be exclusive. Saturating the web with your brand just spreads yourself too thin. If you bother people who are never going to become your customers in a million years – pushing gourmet burgers at the Vegan Society for instance – you’ll just waste time, waste effort, and perhaps even generate bad feeling towards your brand. Research your buyers, find where they have out, and then get targeting.
Map out the benefits. Don’t leave all the hard work of sharing to your customers. You can tweet, like, and email with the best of them. Your followers and fans will appreciate updates and news rather than static content that quickly gets old.
Speak the lingo. Are your key buyers 60 year old retirees from Devon? Well, they’re unlikely to be engaged with ‘Check out our well sick cushion covers, dude!’ Make sure the language and the tone is relevant. Same goes for your keywords – are they the ones that your customers will be inputting? Remember your SEO!
It won’t happen overnight, but with some research, effort and –yes – some writing, your content can have the X Factor.