Does the thought of spending hours monitoring your social media make you want to revert back to pre-internet days? Have you already decided that you can’t possibly get in on the social networking phenomenon until you can afford to employ at least three dedicated people to keep up with it? This is the article for you. Follow our simple tips and monitor your social media mentions in the time it takes to make a cup of tea!
Get organised. Set up a bookmarks folder (you can call it want you want, but we suggest ‘Monitoring’ unless you want to spend another cup of tea looking for it). You’ll need it for…
…getting all your tools together. Like multi-platform dashboards Addictomatic, Social Mention and SamePoint, which do overlap but have some unique features – browse to see which ones you need. Then there’s Twazzup, a real-time news dashboard for Twitter; BackTweets to find out who has been tweeting your content; Blogpulse – who has been blogging about you?; and Google.
That’s a lot of tools. So we’ll tailor the search parameters to make sure the data is relevant. So, with Addictomatic, you’ll enter your search (remember quotation marks!) and hit create – then save the search in your folder. It’ll automatically be updated. Do the same for all the other tools (but note for BackTweets you’ll be searching the URL, instead of keywords).
Google it. Then run your search on Google and get your results. But don’t stop there – click on ‘more seatch tools’, the ‘past week’, then ‘sort by date’. Then save.
What next? Well, that’s the hard work done. Now, your folder has now handily stored all your searches, so anytime you want to monitor them, it’s as simple as opening it up, clicking on the links – and hey presto!
Kettle’s boiled. It didn’t even take as long as a cup of tea, did it?