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- Develop a home base for yourself and for your content, typically a blog/website. This is where you create your content and point people to where else you exist online.
- Use wordpress as your blog/site of choice and make sure that you host it yourself so that you can chose your own domain name and avoid any limitations that you may come across from not hosting the site yourself (such as title tag changes and images).
- Use other platforms such as Twitter and Facebook as extensions of your home base where you can share content and find relevant people/conversations to interact with.
- Don’t be scared to give away your content. I’ve given away over 1,000 pages of content for free on this. It helps build trust, authority, and your reputation.
- Work your ass off and make sure to comment and interact with people on other sites, not just your own. It takes time and persistence to get the job done, don’t give up.
- Bring your readers into your community. Scott Sigler offers contests for readers where he actually mentions some of their names in his books. Bring your reader INTO your book, literally.
- Focus your website and your time and building yourself as a brand instead of building your book as your brand. You want people to connect with you, then they can connect with your book.
- Offer incentives for your followers or readers to connect with you online. Start conversations, ask questions, and build a community. You have to interact with your readers.