Social Media Stats Cheat Sheet 2010

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Here’s an updated cheat sheet of headline statistics for social media in 2010, courtesy of Jake Hird, senior research analyst over at Econsultancyaccess to their full report on social media stats is here (members only).

Certainly confirms that social media is popular media.  If Drucker’s famed truism is indeed true; “the purpose of business is to create and keep a customer”, then it’s got to be smart business to be where your customers are.  Today that means social media.

  • Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours
  • Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago
  • LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.
  • Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year.
  • Flickr now hosts more than 4bn images. A massive jump from the previous 3.6bn I wrote about.
  • More than 35m Facebook users update their status each day. This is 5m more than towards the end of July, 2009.
  • Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months
  • Photo uploads to Facebook have increased to 2.5bn uploads to the site each month
  • There are more than 70 translations available on Facebook
  • Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
  • Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). As before, it’s no secret that users who access Facebook through mobile devices are almost 50% more active than those who don’t
  • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook
  • There are now 11m LinkedIn users across Europe
  • Towards the end of last year, the average number of tweets per day was over 27.3 million
  • The average number of tweets per hour was around 1.3m
  • More than 700,000 local businesses have active Pages on Facebook
  • Purpose-built Facebook pages have created more than 5.3bn fans
  • 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere
  • At the current rate, Twitter will process almost 10bn tweets in a single year.
  • About 70% of Facebook users are outside the USA
  • India is currently the fastest-growing country to use LinkedIn, with around 3m total users
  • More than 250 Facebook applications have over a million combined users each month
  • 70% of bloggers are organically talking about brands on their blog
  • 38% of bloggers post brand or product reviews
  • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month thanks


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