Nike has launched a viral film featuring sport stars Maria Sharapova, Kobe Bryant and Andrei Arshavin to help fight Aids in Africa.
The video, by Arnold Worldwide and also running on the NikeFootball site, shows the stars wearing Nike (Red) laces on their feet, hands and heads to encourage fans across the globe to Lace Up, Save Lives.
Other sport professionals include footballers Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano and Fabio Cannavaro.
Click here to watch: http://www.youtube.com/watch?v=6SY8egnZL7w&feature=player_embedded
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