Top 10 Dos And Don’ts Of Social Medial For Current And Prospective Employees:
- Encourage employees to have their own personal brands online. More here: Personal Branding Is Not An Option – It’s Crucial To Success.
- Make sure to have Social Media Guidelines in place (so employees know what is cool and what is not). More here: Does Your Company Need A Social Media Policy?
- Understand that each and every day the world moves to being more open – this means we have to be more honest. More here: Open.
- LinkedIn and Facebook are a reality. Deal with it. People are connected and they will talk, share and communicate. More here: The Connected Agency.
- The new resume is not an 8 1/2 x 11 piece of white paper… it is Blogs, Twitter, Facebook and YouTube. More here: Employment 2.0.
- Being transparent about your affiliations is table stakes. More here: Transparency Is The Starting Point – Credibility Is The Finish Line.
- Building credibility is not easy. It takes time, effort and focus. More here: Trust Is Non-Transferable.
- All of us are now content creators and publishers (whether we accept it or not). More here: Content Overtakes Communication Online – Context Is King.
- Twitter and Facebook are not a time suck. Bad employees who are looking for something else to do besides work are the time suck. More here: Twitter For Business Works.
- If you keep your online profiles up-to-date and stay engaged in online communities, you will be knowable and people who are knowable are always employable. More here: Why Invest In Social Media?
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