Majestic Wines’ sales rose by 11.7 per cent in the nine weeks to 4 January.
“Like for like UK sales for Majestic were up 11.7% for the nine weeks of Christmas trading from 3 November 2009 to 4 January 2010,” the company said in its Christmas update.
“We are delighted with the growth in sales over the Christmas period. We are encouraged by our customers’ response to the reduction in our minimum purchase to six bottles. Transaction volumes are up and we have seen a substantial increase in the number of customers trying Majestic for the first time,” Steve Lewis, chief executive, added.