Luxury brand L’Occitane to open exclusive store in Pavilions Birmingham

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L’Occitane is set to launch a new store in the boutique shopping centre on the High Street in time for this August Bank holiday weekend.

L’Occitane will complement other brands at Pavilions including LK Bennett, Hobbs and Azendi.

Pavilions Marketing Manager, Sarah Jenkinson, said: “It’s fantastic news that L’OCCITANE is opening one of its very few dedicated stand alone stores here at Pavilions in the heart of the city centre.

“The brand is a perfect fit with our existing retailers attracting affluent female shoppers and the move demonstrates how Pavilions have ridden out the worst of the recession. L’OCCITANE is a step in the right direction and we are also in talks with other premium retailers and hope to be in a position to announce more store openings very soon, all of which will further strengthen our offer here at Pavilions.”


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