USA: Gucci to launch flash sneaker store

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Gucci has announced the launch of Gucci Icon-Temporary, a flash sneaker store that will travel the world starting in October 2009. For this unique retail initiative, Gucci Creative Director Frida Giannini has collaborated with award-winning musical artist Mark Ronson on the design of a limited edition collection of Gucci Ronson sneakers.

A new limited edition Gucci Ronson sneaker will be introduced at each international destination of the tour, in addition to an exclusive edition of 18 sneaker styles in the Gucci Icon-Temporary sneaker collection. The collection includes 16 men’s styles and 2 women’s styles, incorporating classic Gucci design signatures, such as the GG logo or a stylized version of the iconic Gucci red and green web detail. Each design includes silver or gold metal dog tags as well as an embroidered ‘Limited Edition’ label inscribed inside the shoe. Customers’ initials can be embossed onto a customized leather tag on the shoe laces, if desired.

The first Gucci Icon-Temporary store will debut at Crosby Street in New York on October 23, when Frida Giannini and Mark Ronson will host a celebratory kick-off party. The store will then remain open for just two weeks.

In December, Gucci Icon-Temporary will move from New York to Miami. It will then move to select cities in Europe and Asia such as London, Berlin, Paris, Hong Kong and Tokyo.


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