Brit abroad Alexa Chung has been signed as the new face of DKNY. The MTV presenter in the US, replaces Daisy Lowe as the ‘It Brit’ contingent of the new-season campaign.
The ad was shot on the streets of New York again by The Sartorialist, Scott Schuman. Wearing DKNY Jeans leather trousers and a belted grey coat, Grazia magazine commented ‘Alexa looks like she’s embraced New York style – going for a harder edge than her usual flea-market finds.’
Strangely, the hottest accessory on American TV this summer seems to be English female television presenters. From T4’s Alexa Chung, currently tasked with ‘saving’ the increasingly beleaguered MTV, to Myleene Klass, beaming from the jungle – Costa Rica not Australia – for the US version of I’m A Celebrity, this summer seems to be all about trendy Brit chicks with offbeat charm.
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