Montblanc announced that its collection of iconic writing instruments, watches, and fine jewelry will have a new address in Beverly Hills. On Monday, August 3rd the luxury goods brand will open the doors of its new flagship boutique on Rodeo Drive and will mark the special occasion with an official ribbon-cutting ceremony.
Boasting its largest presence in this shopping mecca since introducing its first store to clients in the area over 11 years ago, the opening of the Rodeo Drive location follows Montblanc’s recent expansion of its boutique in Houston’s famed Galleria Mall last month.
Montblanc’s new presence on Rodeo Drive will not only feature the brand’s classic collections but will also showcase unique and one-of-a-kind pieces that will be exclusive to this very location including men’s and ladies diamond timepieces, women’s handbags, and the introduction of exquisite colored gemstones such as white and brown diamonds, blue, pink, and yellow sapphires, to the ladies “4810” fine jewelry collection.
Men’s watches from Montblanc Collection Villeret 1858, manufactured entirely by hand in the true Swiss tradition of Haute Horlogerie and limited in quantities available throughout the world will also be a part of the products offered. Finally the boutique wouldn’t be complete without the presence of its beloved special and limited editions of jeweled writing instruments.
In celebration of this momentous occasion, select pieces from the Montblanc Haute Joaillerie Collection — including Eclat, Lumiere, and En Vague Pave — will arrive in the U.S. in time for the opening and will remain on display through the end of September. Worn by several international celebrities on red carpets throughout the world, each design within the collection features the exclusive Montblanc Diamond, shaped in the brand’s iconic star symbol.
The new Rodeo Drive Boutique will also be the first location worldwide to launch the newest writing instrument within the brand’s “Diva” collection. Having honored legendary actresses Greta Garbo and Marlene Dietrich in previous years, the latest introduction pays homage to renowned Hollywood star, Ingrid Bergman.