Intertextile Pavilion at Shenzhen increases attendance

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Showcasing a variety of textiles, the Intertextile Pvilion at Shenzhen increased its visitor attendance with nearly 8% from the year prior. And despite the global economic slowdown, the fair attracted 11,900 buyers from some of China’s largest metropolitans and garment manufacturing cities including Guangdong, Fujian, Shanghai and Zhejiang. The International Trade Fair for Apparel Fabrics and Accessories took place from 9-11th July 2009 at Shenzhen Convention & Exhibition Center in China.

“Now, the textile industry is experiencing a general downturn in business, however, we feel that there is a lot of potential in Southern China as there are many apparel fabric mills. We are encouraged by the outcome this year and feel that the overall increase in both exhibitor and visitor participation is evidence that China is an important player in the global textile trade,” said Ms Wendy Wen, Trade Fair Director for Messe Frankfurt (HK).

Exhibitors also express their confidence. “This fair is incredibly important to us. Last year we met a customer from Nanjing at the show who eventually brought us orders valued at nearly US $1 million,” exclaimed exhibitor Mr Kazuaki Kawase, Deputy General Manager of the Women’s Textile Department for Takisada-Nagoya Co Ltd.

China’s textile industry has developed significantly over the years and with increasing focus on quality, the apparel fabrics sector is becoming more sophisticated. Benefitting from the move of a quantity driven market to a quality conscious one, exhibitors on the fair spoke of their eagerness to increase sales in this evolving market segment.

Over 240 exhibitors from China, Hong Kong, Japan, Korea and Switzerland showcased their woven, cotton, linen, silk, knitted manmade and functional fabrics and accessories, among many more items on display.

Another feature of the fair was the benefit from the crossover of suppliers and the vast range of products on display with two concurrent industry events. These included the China (Shenzhen) International Brand Clothing & Accessories Fair and the 2009 Shenzhen International Maternity and Clothing Expo.


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