Fashion jeweller Swarovski has inked a five year deal with Marcolin, the Italian eyewear group, for the production and worldwide distribution of sunglasses and prescription frames under the brand “Swarovski”. Swarovski Eyewear will be positioned in the high-end segment, offering a unique and innovative new range of sophisticated styles. The collection will be developed with the utmost attention to detail and refined design, epitomising the excellence of the finest crystals in the world.
The launch of the first sunglasses collection is planned for Spring/Summer 2011 and shortly after will be enriched by a range of prescription frames. The distribution will be selective and focused on high-end specialist opticians, department stores and sunglasses stores worldwide, as well as selected Swarovski boutiques.
Maurizio Marcolin, Style & Licensing Officer of the Marcolin Group, stated: “Swarovski stands for the highest quality cut crystal all over the world and today is of incredible inspiration for designers in fashion, jewellery, accessories and even interior design. Swarovski Eyewear will be a unique expression of innovation in a contemporary luxury product.”