Most retailers would kill for a sales increase of 50 per cent but for ASOS this represents a rather disappointing performance as it has previously delivered regular 100 per cent rises. It is just as well therefore that it is starting to tap into new overseas markets where it is registering sales increases of a much more palatable 300 per cent.
By Glynn Davis, City editor
At the company’s recent preliminary results – for the 12 months to March 31 – ASOS management quickly highlighted that the go-go days of its regular 100 per cent increases were now over. Its comparatives are simply too tough to keep on beating.
During the most recent trading period, relating to the 13 weeks to June 26, it generated a sales increase of 52 per cent compared with the same period last year, which is much less than the 95 per cent increase achieved during the same period the previous year.