Bambu, makers of The World’s Finest Rolling Papers, announces the launch of its first clothing line, Bambu Apparel, available for purchase starting July 2009.
Recognized as one of the world’s 1000 oldest companies, Bambu Apparel draws inspiration from its own archives using original artwork from advertisements and marketing materials dating all the way back from 1764.
Teaming up with MerchDirect, known for its success with merchandising for the music and entertainment industry, Bambu Apparel is a comfortable, stylish lifestyle brand expanding into several categories including t-shirts, jackets, hooded sweatshirts and more.
“We jumped at the opportunity to work with Bambu in launching its first clothing line because we found that our target audience — people that enjoy music and relaxation — was pretty much the same. It’s a perfect fit!” says Lee Tepper, co-founder of MerchDirect