USA: Kroger, roll out “new lower prices” in over 2,400 stores

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Kroger, the largest US traditional supermarket group by sales, has been rolling out a “new lower prices” campaign across its more than 2,400 stores, with yellow and red signs highlighting prices on fresh produce, meat, and health and beauty products.Simultaneously, its weekly newspaper advertising inserts have been highlighting its low cost private-label goods under the heading “value for the way you live.” The adverts are part of a cacophony of price cutting promotions from America’s national and regional supermarket chains – as they compete against Wal-Mart’s low-cost supercenters and small hard discounters for their share of weekly food and grocery spending by hard pressed consumers. Thank you The Retail Bulletin


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