NIKE Inc announced a limited edition set of three performance basketball shoes commemorating the worldwide premiere of the Transformers film sequel. The collaboration includes the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid complete with special packaging, retro graphics and vibrant color combinations.
Nike worked closely with Hasbro on this special project. The Transformers franchise, spanning a range of media over the past 25 years, is based on transforming robots representing good and evil. No detail went unnoticed when Nike began the design process. The shoe packaging mimics the nostalgic toy boxes complete with original Hasbro graphics, J-hooks for hanging display and decoder profiles on the back of the boxes that highlight each robot’s powers.