Bossini International Holdings Limited exalts the latest “bossini. be happy” brand value and announces to partner with the world’s acclaimed icon “Smiley.World” to actively promote happiness in the community and call for everyone to “be happy”, enhancing the “happy brand” image.
bossini has always been advocating the positive, enthusiastic and happy attitude. Through the brand value of “bossini. be happy”, it further optimizes and strengthens the brand image. Ms Kathy Chan, CEO of bossini remarked, “We lined with the world’s acclaimed brand “Smiley.World” to be our strategic partner to introduce bossini x “Smiley.World” apparel collection, calling on the community to “be happy”, which is the extension of our brand value.”