New celebrity led online platform, Mothers4Children aims to enable consumers to donate money to children’s charities while trying to win luxury items and experiences. The charity is founded by multi-talent Lisa Bilton and trustees Yasmin Le Bon, Trinny Woodall, Anya Hindmarch and Natalie Massenet (net-a-porter).
The initiative is supported by the who’s who of the fashion, travel and entertainment communities. The raffle event will give credit-crunched consumers a new way to improve a child’s life. 100% of the proceeds of the fist event will benefit two charities in the UK and abroad including Kids Company in London, and the foundation for the relief of Romanian orphans called FRODO.
Mothers4Children was founded in March 2009 by Lisa Bilton called to action after visiting orphanages in Eastern Europe.