D&G to cut prices

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Dolce & Gabbana are expected to reduce the prices of their eponymou ready-to-wear label by as much as 20 per cent.

To obtain the price cuts, the designers talked their suppliers and manufacturers into a collective, cost-efficient approach across the entire supply chain. And everyone, from button suppliers to mills to manufacturers, is doing their part, stressed the designers. In addition, the designers’ usual selection of hundreds of fabrics was dropped to dozens that will be served up in a more far-ranging palette, while constructions will be simpler. For example, Dolce and Gabbana worked hard to develop alternative stitching techniques that are innovative, but reduce manufacturing costs.


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