Tesco has been busy trying to figure out what American consumers want. The company’s latest answer is adding about 1,000 new items to shelves of its Fresh & Easy stores. The typical Fresh & Easy currently carries roughly 3,500 items.
“This isn’t about changing the concept of Fresh & Easy,” Jonathan Church, a spokesperson for Tesco, told Reuters. “What we’ve got to do is fine-tune the model for the customer we have before us today.”