Hamilton helps Santander to ditch UK banking brands

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Santander’s decision to rename all of its UK brands appears well timed as new data reveals that public perception of the brand is currently riding high.

The Spanish banking group announced last week that all Abbey, Alliance & Leicester and Bradford & Bingley savings business and branches will be rebranded and refurbished by the end of 2010.

The decision to rebrand under the Santander name comes as its “Buzz”, YouGov’s measure of whether people have heard negative or positive things about a brand, climbed to a three-month high of 4 last week


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