Wouldn’t it be great if you could generate up to 64% of your website referral traffic JUST from LinkedIn?
Having a successful LinkedIn profile does not happen overnight; I know because it has taken me years to achieve a 6-figure income from speaking opportunities coming directly from LinkedIn.
There is a process which can help you achieve more connections, leads and sales from LinkedIn as a speaker and I am going to share this with you today. If you want to take that next step, and become a real success as a speaker on LinkedIn then keep on reading for my secret “sauce” to winning business as a speaker.
1. Build A Niche Network
The first part of your LinkedIn “sauce” may seem obvious, but you do need to build a niche network of targeted business connections. The reason I am telling you this is because of LinkedIn’s news feed algorithm.
Did you know that when you “like” a post on LinkedIn your network will be notified, and vice versa? I have over 22,000 connections all in different niche areas of business, which means that more of my connections will engage with me on LinkedIn because they are seeing their connections doing the same.
It’s simple really; the bigger the network you have, the more people will see your updates, and engage with you.
I do want to add that connecting with “anyone and everyone” will not work; only connect with people who you know or want to know professionally.
2. Post Engaging Updates
I will talk about LinkedIn Pulse as the next “sauce ingredient” but before then, I want to talk about posting updates. It can be very difficult to measure the type of content you should be sharing as an update.
If I have a new blog, I share this five times on Twitter and I do this to give me an idea of the type of content that gets engagement. The content I write is both suitable for Twitter and LinkedIn because it is educational, and informative. Knowing what works on Twitter helps me understand what I might get the most engagement from on LinkedIn.
It is a survival of the fittest and sometimes it works, and sometimes it doesn’t. Find out the topics that DO work inside of LinkedIn to reach a high amount of engagement.
3. LinkedIn Pulse
LinkedIn Pulse has been, without a doubt the most successful LinkedIn feature for me, especially this year. I now have over 12,000 people following my LinkedIn Pulse and have had hundreds of thousands of views on my posts.
More than a million LinkedIn users have been posting on Pulse, with over 130,000 posts being published every week.
One of the best ways you can utilise Pulse is to get featured on their channel. To make this a possibility, use your keywords in the title of the blog, and in the content. You can also reach out to them on twitter via @LinkedInPulse and ask them to feature your content in a specific category.
This however, isn’t always enough. This is just one network. Utilise your other social networks with the link to read more being directed to your article on Pulse as a biggest factor when LinkedIn are featuring posts is based on traffic, and engagement in the first few hours of setting that content live.
These are the three key factors to my LinkedIn secret sauce. There is of course, a lot of basics like completing your profile, having a professional image and having recommendations and endorsements that contribute to winning business as a speaker.
Likes + Engagement + Content = A large LinkedIn network that drives sales.
Where to go from here
What if I told you, you could generate a 6-figure income through LinkedIn in just 21 days?
This is one of the best LinkedIn learning opportunities you’ll have this year, and it’s 100% free, certified and live!
AND HERE’S WHY YOU SHOULD CARE:
- LinkedIn users are FOUR TIMES more likely to visit your website than Facebook users.
- LinkedIn generates the HIGHEST visitor-to-lead conversion rate at 2.74%, which was 277% higher than Twitter.
- 40% of users use LinkedIn DAILY
- 94% of B2B marketers use LinkedIn to distribute content.
In my NEW and EXCLUSIVE 1 hour live and free webinar on the 24th May at 7pm, I will share with you my 6-step power formula for LinkedIn success in just 21 days!
HOW YOU’LL BENEFIT:
- My 6-step power formula to generating LinkedIn success in 21 days
- How to find potential customers through LinkedIn’s “new” search functionality
- Win new business at ZERO cost by driving organic traffic from Google
- Get to the top of LinkedIn for your specific keywords in less than 60 seconds
- How to share the perfect content for your professional LinkedIn network
- How to use LinkedIn’s brand new interface
- The three secret LinkedIn features you didn’t know about
- How to design, and implement a LinkedIn networking strategy for success.
Join me on the 24th May at 7pm to find out how I built a LinkedIn community of over 13,000 connections, 14,500 content followers and daily engagement that attributed to a 6-figure income.
You can sign up via the below link.