The co-operative’s high profile brand campaign has proved so successful that the Group is to re-run its memorable commercial on TV next month.
Following the initial month long campaign in February, The co-operative has booked a three week period of TV activity featuring its “Good for Everyone” commercial, which is the first to use Bob Dylan’s “Blowin’ in the Wind.”
Research shows that the campaign, which began with the first ever 2½-minute solo slot in the middle of Coronation Street, has delivered a high percentage of multiple messages about The co-operative, which has interests in food, funerals, travel, pharmacy, motors, financial services and legal services.
Having seen the ad, 81 per cent agreed that The co-operative is an organisation that supports community projects and good causes while 77 per cent say they learnt something new about the business. Six out of 10 understood that The co-operative was made up of a family of businesses.