7 Step Strategy to Writing Engaging Blog Posts

I know how hard it can be to write a great, informative blog. As someone who not only writes my own blog but also as a guest contributor to other blogging platforms and to online and offline magazines, it can be hard to always be engaging with the information you are sharing. Here is a 7 step strategy to help you write engaging blog posts.

1. Brainstorming Ideas

One of the biggest problems that we face when writing blogs is not knowing what to write about. The best way to come up with some great ideas is to see what influential thought leaders are writing about in your business sector for inspiration. If you are still struggling, really think about where your knowledge lies and go from there. HubSpot have a great online tool to help you come up with a blog topic based on keywords you want to associate to the article. Try this online tool here.

2. Choose a Title

Now you have some great rough ideas, you need to decide on a title for your blog. This can be hard to do if you are new to writing so if you are really stuck for ideas, write the blog first and then come back to the title. If you are like me and find it easier to have a clear, defined title before writing content, try this great Title Generator. Some of the generated titles might seem a bit adventurous but it will give you an idea on how to structure your article.

3. Start Writing

You have your ideas and you’ve come up with a title so now you need to start writing. If you are finding it hard to think of what to write, look at what other people have written based on your title and draw some inspiration from them. Inspiration only… Don’t ever copy someone else’s writing as this is plagiarism and will not help you improve your writing skills.Try and make sure that your blog content is at least 350 words to give you the best possible standing in regards to SEO.

4. Read Through Your Writing At Least Three Times

The only way you are going to find grammatical errors in your writing is if you read through it at least three times, and not straight after writing it. Posting a great piece of content that you are happy with is more important than rushing something and posting for the sake of sharing information. The best writers, the ones who receive the most engagement are those that spend time on their writing and make it as informative and easy to read as they possibly can.

5. Edit Your Writing

Once you have read through your writing and are 100% sure you have covered all of the points you wanted too and happy with your writing style, you need to edit your content. If you are an experienced writer, you may find yourself editing as your write but for beginners, focus on getting all of your information written down and then edit the content where needed.

6. Get a Second and Third Opinion

Once you are happy that your blog is the best it could possibly be, get a second and third opinion from those around you. They don’t have to be experienced writers themselves, it would help if they have an interest in what you are writing about so they can give you honest feedback to help you improve.

7. Publish!

Once you feel comfortable about what you have written and have had feedback, you are ready to publish your blog. Before you do, remember that including images in your blog posts is a great way to not only break up information but give readers a more visual approach. This isn’t always needed but an image at the top of the page is a great way to start a blog.

Are your blog posts creating engagement within your community?