As we all know, when it comes to marketing your business online compared to offline, there are a lot more advantages. Not only has the world wide web dramatically changed since the first ever website in August 1991, but so has marketing.
Before we look at why online marketing has more benefits than offline marketing, here is what is considered to be online marketing;
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Website
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Search (SEO)
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Email Marketing
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PPC (Pay Per Click)
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Online Advertising
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Social Media
Compared to what is considered to be offline marketing;
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Catalogues
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Brochures
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Flyers
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Exhibitions
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Newspaper Adverts
Why use Online Marketing over Offline Marketing?
If you are looking to target a specific demographic, you are able to use online analytical tools to do this which enables you to be specific. Making changes online are also very quick and easy, allowing you to react to any surrounding changes to your marketing. Monitoring traffic and behaviour online will ultimately allow you to personalise your content instantly.
As you don’t have the usual print costs, it can be relatively cheap to market online especially when it comes to social media and SEO. If you can learn how to use the tools available, you will not only save time but a lot of money too. Not only will you save on money through avoiding offline costs for adverts but for staff too. Generally, you will need less staff when using online tools to market than offline.
The main deciding factor over why online marketing is more beneficial for a business than offline is because this is where 90% of your customers will be. We are in a new era where so many people of different ages and genders are all accessing the internet globally. For your business to be an ultimate success, you will need a combination of both online and offline marketing however, online marketing is where you will be able to connect with your audience on a broader scale.
Do you agree that online marketing is more beneficial for your business than offline marketing?