Email Marketing can be overlooked by a lot of companies as a way of increasing sales. As a business owner, I see the importance of sending that perfect email with a call to action and wanted to share with you how important it really is to personalise your emails when talking to your customers.
Studies have shown that an astounding 84% of retailers have not sent a single email to their database. If you have products or services to sell, email marketing should be a crucial part of your marketing strategy.
Why does sending email’s matter?
Having a weekly or monthly newsletter strategy has shown to increase online sales by at least 30%. If you are a part of the 84% of businesses not using email marketing, you’re missing out on increasing your revenue.
A recent study conducted by Direct Marketing Association showed that on average, businesses were generating £26 in return on every pound spent on email marketing! This is nearly double the return on mobile campaigns and SEO/PPC campaigns.
What kind of emails should I be sending?
When you look at the kind of email you are sending it needs to be:
- Customised – By this I mean something you or one of your colleagues have spent time writing.
- Personal – Most email marketing companies will give you the option to include the person’s first name based on how you have entered their details in the email lists you create. This is a great way to get your customers attention.
- Interesting Content – To make sure your customers open the email and read it, you need to share content they will want to read.
The emails you send must be relevant to your customer. It has been reported that only 14% of companies collect statistics and demographic data about their customers. To help with your data collection, add a few extra fields on your email signup sheet such as gender and age.
Email Marketing Tips
Here are a few final tips I wanted to share with you on Email Marketing;
1. Make sure your email actually reaches your customers inbox. You will need to ask your list to add the email marketing tool to their inbox so that it doesn’t end up in their junk folder.
2. Use professional templates that are mobile friends with a call to action focused on your products.
3. Focus on your subject line. Keep it short, personalised and to the point. If you don’t chose the right subject line, your email won’t get opened.
4. Timing is everything. Don’t just send the email once you have finished writing it. You need to make sure you send yourself a test email to make sure all the links work and the text is the same size.
With the two top reasons for not having an email newsletter being “too busy” and “not enough time” you need to overcome these two thing and focus on having a great email marketing campaign for your business.