A social media phenomenon, Twitter has become the way to communicate your messages to your audience quickly, cheaply and effectively – whether you’re promoting your brand, or commenting on the latest debate. As a way to generate traffic, its potential is immense – but only if you’re using that potential to the full.
Chances are, you’re not. So we’re on hand to help with some handy tips and techniques.
Same, same but different. Don’t just retweet – rephrase, reword, rethink. Tailor them to specific audiences, even if each different tweet lands on the same page. Perhaps you’ve written an article on PCs vs Macs. Want to lure in your PC advocates? Focus on the PC aspect of your article: ‘Why PCs are better than Macs – hear the evidence’. Want to appeal to Mac affiliates? The other way round works fine. Or pick out things from your words that will appeal to niche groups. Do you talk about memory banks and back-up systems in the article? Construct a tweet that appeals to them.
Tweet time. Is there an ‘ideal’ time to tweet? Naturally you might assume that it’s the time when Twitter is at its top flow, rather than when it’s ebbing. You’d be right – but also wrong. There are benefits to tweeting at the low points – your tweet stays on the timeline for much longer. Use tools to help you schedule your Twitter activity – you want to be reliable and consistent.
Build your network. @ mentions and messaging can help you benefit from wide-reaching twitter networks and influencers, promoting your links with the added advantage of word of mouth support.
Give something back. Don’t fall into the trap of thinking all your tweets have to sell or push yourself, your product or service – be a good social community member. A bit of advice, a humorous comment, that make people interested in and enjoy your Twtter chat will also make them more receptive to your promotional tweets.
Go ahead – try them out! Happy tweeting, for happy traffic!