Here is great example of the different ways a business and customers engage. I have been following Jacob Morgan for many years now and always find his thoughs provoking and insightful.
The Chess and Metz team have put together a visual to help organizations understand what we believe to be the four scenarios of social customer engagement. A more detailed version of this post is going to be going live on CMSWire today and I will link to it when it is live, but for now here is the visual with the accompanied text (Updated: post on CMSWire is live).
Please let me know what you think, I’d love to hear your feedback/ideas/critiques. This visual needs to make sense for almost anyone that reads it.
Your thoughts?
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