Paris Lingerie Show 2010

The thought of attending a lingerie show can be daunting for those who have never been to one. Paris in particular is a huge venue with stands full of beautiful lingerie and people – It’s also a fabulous experience!

Paris Lingerie Show 2010

Harlette Luxury Lingerie
This year’s lingerie show in Paris was fantastically busy, and exhibitors as well as buyers were certainly looking happier and more enthusiastic than last year! The Salon de la Lingerie this season was spread over two large buildings, a scale up from last year; there also seemed to be more lingerie and more space to wander about inbetween stands. Spending a whole day inside a building could lead to thoughts of claustrophobia, however the layout, enormous space and (this year’s better) lighting is just like walking around a town – the difference is, this one has a roof and is entirely populated by lingerie. Cafés selling anything from soup to sushi (and of course pattiserie) were dotted around the place so it’s easy to pick up something to eat at any time and to recharge your batteries, before the next round!

For the duration of the show, the Salon de la Lingerie is home to well-known and large brands such as Aubade, Cotton Club, Calvin Klein and Diesel; it also welcomes boutique brands – and this is where we find ourselves getting most excited.

What We Saw

This year the area known as Be Spicy (formerly Spicy Garden) was full of fabulous brands, some already known to us and a few who were enjoying their first exhibition. Harlette (above), a new label dedicated to luxury fit for royalty had to be seen to be believed: platinum clasps, diamonds and fabrics so incredible they don’t seem real. Its designer, Naomi, explained she was keen to design utterly luxurious lingerie and loungewear that flattered not just those with svelte size 6 bodies. She is also aware that for some a platinum and diamond accessorized piece is unattainable, which is why she has designed her range to suit a variety of pockets. We reckon Harlette is going to be a roaring success and hope to see more over the coming year!

More Labels To Watch

Nichole de Carle
Other relatively unknown and new labels included Beautiful Bottoms, and Les Jupons de Tess and Dirty Pretty Things (featured in our ‘Ones to Watch’ post in December); we also ‘rediscovered’ a label we got to know a few years back: Nichole de Carle. Nichole was back in full swing exhibiting an awesome new collection – not only is this luxuriously stunning collection on the cutting edge of contemporary lingerie fashion, its beauty is quite remarkable. The seemingly unstoppable designer has merged edgy designs with a softer, almost romantic style bringing together a collection we think will become de rigeur in a luxury lingerie boutiques.

Over the next wee while we’ll be bringing you updates of other labels we had the pleasure to see at this year’s Paris Lingerie Show – so don’t go anywhere!