Retail label Replay & Sons represented an exclusive event aimed at families as part of the Harrods Christmas Grotto programme. During the day, which was the official beginning of Christmas time in the department store, children had the chance to meet Santa Claus in his Grotto in the Children’s Designerwear department.
Replay & Sons arranged an ntertainments atmosphere for the younger customers including make-up artists. At the photographic studio by Replay & Sons customers could take home a souvenir of the day including a photo frame with a matching t-shirt. The studio featured a real work of art ‘Oscar’, a young dragon out of a world of dreams or fairy tales. Made out of recycled materials Oscar is the mascot of Replay & Sons ‘Re-generation – for dreamers’ only philosophy, a concept at the centre of a wide range of projects and initiatives.
With the artisan mascot, Replay & Sons wants to bring the message across to children to respect the world we live in and for themselves, their imagination and dreams. Ivan Bonesso, formerly a set-designer for Ermanno Olmi, is the artist behind this creation.
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