Cartridge World, the world’s largest cartridge refilling retail chain with over 1700 stores in 51 countries, has crossed the 60 store mark in India in just two years after entering the market. It is now amongst the fastest growing countries in the Cartridge World global network.
Dramatic cost saving measures undertaken by Indian organisations following the economic downturn has seen business boom, according to master franchise representative and Cartridge World’s South Asia CEO, Naveen Rakhecha.
“Printer cartridges are not discretionary items; businesses need to print no matter what. In the past 6 months, we’ve seen a significant increase in bulk enquiries from large Indian companies looking to cut costs.The Indian market for cartridges is estimated at A$921 million (523 million euros), and growing at 20 to 25 per cent annually. We hope to garner about seven to eight per cent of the market by 2010,” he said.