Despite the unpredictability of the weather and regardless of sporting performances, Brits are opting for year-round strawberries on and off centre court. To show its support, Ernest Jones is offering customers the chance to get behind the British efforts at Wimbledon with price reductions on selected tennis bracelets, and Chamilia beads and charms with summer and tennis related themes.
Beads and charms are the ideal summer jewellery to wear at Wimbledon as they perfectly match the festival-like atmosphere of this prestigious tournament. One of the best selling charms of the summer is the Chamilia strawberry. Since its recent introduction to Ernest Jones, the jewellery chain has received a volley of demand and has had to order in extra punnets.