Emma Watson is the new face of Burberry, the British fashion house announced. “Hermione was the obvious choice for this campaign,” Burberry’s creative director, Christopher Bailey, said. Photographed by Mario Testino, Watson looks extremely grown up in trench coats from the autumn/winter collection. Despite rumours linking her to Chanel and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed. The star is apparently signed to Storm models.