Useful list by Brendan Hughes over at Social Media Today, of 14 examples of social commerce – defined in the post as leveraging word of mouth referrals to support the sales process; harnessing the power of social and participatory technologies to drive conversions.
Check out the post for more details, but here’s Brendan’s list – a mix the usual suspects plus some not so familiar faces… Good creative stimulus for social commerce planning…
- Dell (Dell Outlet Twitter deal feeds)
- TripAdvisor (onsite Social Layer with Facebook Social Plugins)
- Delta Airlines (‘f-commerce’ – e-commerce on Facebook with Alvenda’s store tab and newsfeed store)
- Mattel (onsite social layer with DecisionStep’s ShopTogether tool)
- Dropbox (referral program – more free space for referring new users)
- Groupon (group purchasing platform used by Gap, Body Shop and others)
- Tradepal (buying and selling within your social network)
- Zopa (peer-t0-peer loans)
- Dell (IdeaStorm – social suggestion board)
- NikeID (Create and Share product customization/personalization)
- B&Q (online DIY ‘social hub’ hosting)
- Meetup (facilitating offline communities)
- Starbucks (driving footfall with Foursquare check-in deals)
- EventBrite (delivering ROI from the share button)
Warren Knight thanks Paul Marsden
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