How to Create a Successful Multi-Channel Experience

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As a business, you will need to find a successful way to grow your brand. Offering your consumers a multi-channel experience is a great way to do this. What better way to promote yourself or your brand than on Social media?

Having spent the last 5 years focusing on how Social Media can increase sales and brand awareness, I wanted to share with you some great case studies that have happened to me over the past four weeks that proves how successful a multi-channel experience can be.

First, I used an online application called Slideshare which allows users to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios. I spent over four hours creating a Facebook for Business presentation for one of my trade show seminars. Once I had finished it, I uploaded it to Slideshare. After three days and 115 views, I noticed on my twitter mention stream, the below tweet.

Slideshare had actually chosen my presentation as “Presentation of the day”. They have over 73,000 followers on Twitter alone. Within three minutes of their tweet, my presentation went from 115 views to over 8,000. This one tweet was so powerful from Slideshare because some of their community went on to ‘pay it forward’ and the presentation now has grown to 12,500 views. (Picture below)

I then went on to write a blog based on the Slideshare presentation which further validated the power of social media. The “Facebook for Business” blog attracted more attention from my readers and as show below, it was shared over 130 times, generating more views of the presentation via the blog.

In the blog, I shared a link to a Facebook for Business webinar, based on the original presentation. I took this blog and ‘pinned it’ to my Pinterest account. This was then picked up by one of my followers and ‘repinned’ to their board.

Not only did that person sign up to the webinar, and attend; one of their followers who saw the ‘pin’ on their board, signed up to the webinar. This allowed me to capture their email address and add that my database. The same happened inside of Twitter. One of my followers retweeted my tweet and she, along with two of her followers signed up to my webinar.

I then received an email from an event organiser in Slovakia who saw my presentation from one of their followers who retweeted it, and contacted me. I am now asked to speak at their event later this year. I was also contacted by a TV personality who has asked for my help in generating traffic to their online store. I also shared the presentation on my Facebook Fan Page and Google+ Profile.

After seeing how much interaction I had around my Social Network accounts, I decided to check my Klout score. I was pleased to see my score had jumped up and I had become a strong influencer of Facebook.

This marketing was 100% free and started in one place. Social Media works as snowball effect if utilised to its fullest. I have proved that anything is possible with Social Media if you use the right networks and the right tools.


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