YSL joins social media

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The house of Yves Saint Laurent has announced its official entry into the world of social media As of August 1, 2009, Yves Saint Laurent has been active on Facebook (‘Yves Saint Laurent – the official page’) and Twitter, reporting updates on Creative Director Stefano Pilati’s fashion shows, the world of Yves Saint Laurent products, special projects and events, advertising campaigns and celebrity dressing. With frequent updates and various multimedia applications, and with the considerable energy and interest of its followers and supporters, the pages will ultimately serve as an up-to-the-minute record of the happenings at the fashion house.

The first project to be chronicled in the medium will be the Yves Saint Laurent Manifesto, a publication of images and words now in its fifth edition. With the release of the latest Manifesto – photographed by Inez van Lamsweerde and Vinoodh Matadin and featuring Christy Turlington in the Yves Saint Laurent Fall/Winter 2009-2010 collection – the house will launch in tandem a micro-site dedicated to the initiative: www.yslmanifesto.com. The Manifesto will be distributed in the streets of Paris, New York, Milan, London, Tokyo, Hong Kong and for the first time in Seoul on Saturday, September 12, 2009. The Manifesto micro-site will go live on September 1 featuring archives of previous Manifestos, image and video teasers of the new edition, links to YSL on Facebook and Twitter, a Manifesto blog monitor and global countdowns to the September 12 distribution. On September 8 the final cut of a behind-the-scenes video will be unveiled and on the date of distribution the site will unveil and allow downloads of the complete Fall/Winter 2009-2010 Manifesto.

With this news the storied house of Yves Saint Laurent makes an utterly contemporary mark on the universe of fashion, updating old and inventing new channels through which its defining style and elegance are conveyed.


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