Moschino in Saudi Arabia

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Saudi Arabia has seen the launch of Moschino’s latest boutique. The Italian designer label opened a 214 square meters boutique at the Stars Avenue Mall in Jeddah. The boutique presents Moschino and Moschino Cheap and Chic ready-to-wear and accessory collections starting from Spring-Summer 2009.

Moschino currently operates in the UAE and Bahrain through exclusive franchisee partner Al Tayer Insignia, a company of Al Tayer Group. The boutique follows the store concept conceived by Moschino’s creative director, Rossella Jardini, for recent and forthcoming spaces. The new interiors are a surrealistic take on the theme of fairy tales.

Alessandro Varisco, Managing Director Moschino S.p.A commented: “We are honoured Moschino is present in such an important luxury market with an outstanding partner as Al Tayer Insignia, we are looking forward to future growth and great achievements”.

Moschino is planning another store opening later in 2009, within the Pearl Mall in Doha.


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