Sony and Billabong to ride the waves

 
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Global entertainment and action sports will come together with the collaboration of Sony and Billabong. The two companies announced a strategic partnership in Australia to connect the market of both brands. The two companies will collaborate on a number of initiatives that will add value through new business development, brand enhancement and ultimately increased sales. This includes, but is not limited to, sponsorship of events, product demonstrations, store appearances, content development, retail integration, co-branding opportunities and promotional campaigns.

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