Somehow, people have the perception that a small to medium business does not export. A business that is going international is usually assumed to be a large company, and with this perception in mind, a lot of business owners shy away from trading internationally. Could it be that the challenge of scale frightens them? Or is this at all the influence?
When a company sells in smaller quantities and/or sells occasionally, the success of a business in the exporting industry is dependent upon the quality, competitive pricing and continuous availability of products. In spite of the risks involved, which are actually part and parcel of any business, exporting brings a number of benefits to businesses.
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